Born and raised in the UAE, I have always been exposed to a vibrant and diverse society. This is the space where I first developed my love for business, working side by side with my late father. Throughout my life, a deep passion for building businesses and an action-oriented personality have fueled my entrepreneurial ambition, taking me around the world in search of new opportunities and ideas.
“From the streets of old Dubai to the wide avenue of business investment, this UAE-born serial entrepreneur has set his sights on success from a young age.”
Payam Honari
A Passion for Entrepreneurship
Business for me is deeply connected to my personal interests and passions. My love for the martial arts, the automotive industry, the F&B sector, e-commerce, fitness and fashion is the driving force behind my investments. As a long time sponsor for some of the greatest boxing champions in the country, what I have learned from this incredible sport is that if you have great potential and the support of someone who believes in you enough to invest in you, you can thrive in the UAE!
The UAE: A Land of Opportunity
Several years ago, as I was driving along Sheikh Zayed Road, all you could see around was desert. A lot has changed since that time. Innovation is the life-blood that keeps this country growing and it has inspired me ever since I was young. My aim is to do my part in order to help businesses flourish in this wonderful country.
Industries I Have Invested in
Automotive
Eyewear
E-commerce
Gym industry
F&B
Real estate
Fashion
Boxing Promotor
Started My Business Journey in 2019
Co-Founded Adasat.com in 2019
Adasat.com is a Dubai-based e-commerce company that sells eyewear products such as contact lenses, eyeglasses and sunglasses worldwide.
Co-Founded Ringside Gym in 2019
Ringside Gym is a martials arts gym based in Dubai with a worldwide network of coaches who impart their knowledge and skills to aspiring martials arts athletes of all ages.
Started Icon Auto in 2022
Icon Auto Garage is an automotive customization garage located in Dubai that specializes in modifying off-road vehicles with custom-made parts and accessories.
Started Sweat Gym in 2020
Sweat Gym is a boxing club that offers boxing-inspired group workout glasses for individuals of all ages.
My Brands
SWEAT GYM
Sweat Gym in Dubai Marina provides a unique space for group fitness classes with an emphasis on pushing limits while also having fun.
The Fitbox Gym brand encompasses two boxing gyms in key locations - JLT & Boxpark, with a fitness philosophy that is quickly gaining momentum across Dubai.
Icon Auto is a well-known off-road garage offering custom-made accessories and installations, catering to the needs of adventure and camping enthusiasts.