Hello I’m
Payam Honari
Entrepreneur & Investor
My Story
Born and raised in the UAE, I have always been exposed to a vibrant and diverse society. This is the space where I first developed my love for business, working side by side with my late father. Throughout my life, a deep passion for building businesses and an action-oriented personality have fueled my entrepreneurial ambition, taking me around the world in search of new opportunities and ideas.
“From the streets of old Dubai to the wide avenue of business investment, this UAE-born serial entrepreneur has set his sights on success from a young age.”
Payam Honari
A Passion for Entrepreneurship
Business for me is deeply connected to my personal interests and passions. My love for the martial arts, the automotive industry, the F&B sector, e-commerce, fitness and fashion is the driving force behind my investments. As a long time sponsor for some of the greatest boxing champions in the country, what I have learned from this incredible sport is that if you have great potential and the support of someone who believes in you enough to invest in you, you can thrive in the UAE!
The UAE: A Land of Opportunity
Several years ago, as I was driving along Sheikh Zayed Road, all you could see around was desert. A lot has changed since that time. Innovation is the life-blood that keeps this country growing and it has inspired me ever since I was young. My aim is to do my part in order to help businesses flourish in this wonderful country.
Industries
I Have Invested in
Automotive
Eyewear
E-commerce
Gym industry
F&B
Real estate
Fashion
Boxing Promotor
Started My Business Journey in 2019
Co-Founded Adasat.com in 2019
Adasat.com is a Dubai-based e-commerce company that sells eyewear products such as contact lenses, eyeglasses and sunglasses worldwide.
Co-Founded Ringside Gym in 2019
Ringside Gym is a martials arts gym based in Dubai with a worldwide network of coaches who impart their knowledge and skills to aspiring martials arts athletes of all ages.
Started Icon Auto in 2022
Icon Auto Garage is an automotive customization garage located in Dubai that specializes in modifying off-road vehicles with custom-made parts and accessories.
Started Sweat Gym in 2020
Sweat Gym is a boxing club that offers boxing-inspired group workout glasses for individuals of all ages.
My Brands
SWEAT GYM
Sweat Gym in Dubai Marina provides a unique space for group fitness classes with an emphasis on pushing limits while also having fun.
FITBOX
The Fitbox Gym brand encompasses two boxing gyms in key locations - JLT & Boxpark, with a fitness philosophy that is quickly gaining momentum across Dubai.
THE SHAVE SHOP
The Shave Shop barbershops have 3 stunning locations with a brand identity that resonates with gentlemen who want the best grooming experience.
LEA CAFE
Lea Cafe brings cafe culture to a new generation of coffee lovers with scrumptious food, perfectly brewed coffee and modern aesthetics.
SMASH BY LEA
Smash by Lea brings juicy, grilled smash burgers straight from the Lea Cafe kitchen to your taste buds, served from 6 pm until they're sold out.
ADASAT.COM
Adasat is a technology-first online store where customers can purchase eyeglasses, sunglasses and contact lenses from popular global and local brands.
CROWN BOXING PROMOTION
A dynamic boxing promotion company operating in Dubai, Bangkok, and Bengaluru, delivering world-class combat sports events.
PULL ME PIZZERIA
The Pull Me Pizzeria brand brings the pizza party to Dubai with a selection of great flavors and toppings on freshly baked pizza.
ICON AUTO
Icon Auto is a well-known off-road garage offering custom-made accessories and installations, catering to the needs of adventure and camping enthusiasts.
The Optical at 16th Street
A trusted optical center in Karama, Dubai, offering comprehensive eye testing services and a diverse collection of eyewear and sunglasses.
OPTOLINE LLC
A trusted family-owned optical store serving Dubai since 1998, providing professional eye care services and quality eyewear solutions.
Mission
My mission is to champion those with great ideas that have the potential to disrupt the market and benefit society.
Vision
My vision is to contribute to creating a thriving business environment here in the UAE.
Keep in Touch
Contat Me